According to Lucas Jansen, who along with Amit Bhalla created the series, the idea for it first came when producer Ryan Kalil showed them vintage training videos for salesmen from the 1950s. “They were full of these hokey reenactments,” he told SciFi Vision during a recent interview. “…They were so innocent and sort of inspiring in that way. They're just like a pure lucid encapsulation of this American Dream, that we work hard, and we sell each other things, and we all get happier. But at the same time, [it’s] also really eerie and grim, because these people are completely deluding themselves that they're not caught in the gears of this sort of hulking capitalist thing that’s going to maybe…[wring] all of the joy and humanity out of you. So, that paradox to us was inspiring. Like, what does the salesman tell themselves to make themselves a great salesman?”