Published: Sunday, 11 October 2009 14:52 | Written by SciFi Vision
After the success of sales of previous releases of Stephanie Meyer’s Twilight saga, everyone knew that the DVD release would be big, but no one suspected how big. Never has a DVD release had so much promotion – midnight parties at most store chains around the globe. Fans spent hours gathered at their favorite stores to play games, win prizes, and talk to other fans as they waited until midnight to own the film adaptation of the first book in the series. Of course that wasn’t all. Most stores were stocked with tons of new and previously sold out merchandise as well.
Originally published at Media Blvd. on 28 March 2009.