On Thursday, it was announced that on July 15th
Magnolia Network, a joint venture between Chip and Joanna Gaines and Discovery, Inc., will be launching on Discovery+ and the MAGNOLIA app with its full slate of original programming and will replace the Magnolia Network preview that is currently inside Discovery+. Both apps will offer unlimited access to its complete collection of programming and will be at no additional cost to Discovery+ subscribers. Magnolia will also include immersive content such as workshops, recipes, shoppable features, and more. The official launch of its linear TV home with the rebrand of DIY Network will be in January 2022.
Chip and Joanna Gaines, as well as president of Magnolia Network, Allison Page, participated in a Discovery+ TCA panel to talk about what’s to come for their immersive brand and original programming.
Joanna talked to SciFi Vision about the interactive part of Magnolia Network. “I think for us, we've been spending so much time on building this library of content. I think one thing that we really felt like [has] always been important for us at Magnolia, is giving people the tools, the next steps to be able to say, ‘Hey, I'm inspired by that, but now I want to go do it.’
“So, the workshops are going to be that tangible tool where we're going to have people who really know their trade, whether that's design, cooking, painting, whatever it is, so that if you're wanting to kind of deep dive into some of these topics or subjects and learn more about it, you can almost be taught by the experts.