Hollywood Treasure: Press Releases

As part of the Syfy Digital Press tour, Sci Fi Vision was given an exclusive early look at the Hollywood Treasure, which will air on October 27th starting at 10pm ET/PT. Here is the official press release.

Hollywood Treasure
Two back-to-back half hour episodes
Wednesdays (10:00 – 10:30 p.m. and 10:30 – 11:00 p.m. ET/PT) on Syfy
Starting October 27

Syfy’s new reality series, Hollywood Treasure, featuring Joe Maddalena, will premiere Wednesday, October 27 with two back-to-back half-hour episodes at 10:00pm and 10:30pm.

Hollywood Treasure is a weekly documentary-reality series that delves into the fast-paced world of collecting of showbiz and pop culture memorabilia, including science fiction and fantasy props and costumes. The series follows Joe Maddalena, owner of Profiles in History and the world’s largest auctioneer of original movie, television and pop culture collectibles.

Each episode follows Joe and his crew as they travel the globe searching for the most compelling, rare, and sought-after Hollywood memorabilia. Sometimes combing through basements and attics to uncover lost Hollywood treasure, and other times meeting with celebrities to view their personal keepsakes, Joe tracks leads and does whatever it takes to seal the deal for a piece of Hollywood history. From the Wicked Witch of the West hat to the vintage Chitty Chitty Bang Bang car to the Mary Poppins carpet bag, Maddalena will stop at nothing to hunt down some of Hollywood’s most legendary and mythical items. Episodes culminate with Joe presiding over a world-class auction, where all of the collectibles are sold to fans and collectors from around the world.

Hollywood Treasure is produced by Shevick*Zupon Entertainment. Jerry Shevick, Mark Zupon and Bruce Toms are Executive Producers, and Co-Executive Producer is Steve Longo.

Wednesday, October 27 at 10 p.m. ET/PT

Meet Joe Maddelena, owner of Profiles in History and a world-renowned auctioneer who specializes in Hollywood memorabilia. With his team of experts -- Brian Chanes, Special Projects Manager Jon Mankuta, and Tracey McCall -- he travels the world to hunt for Hollywood’s lost treasures in the hopes of auctioning these missing relics for top dollar.

In the series opener, Joe and his team hit the ground running. With only ten days left till the next auction, the hunt is on. The team attempts to set straight an Internet rumor that one of the original sharks from the movie Jaws has been on display in a junkyard to attract visitors. Joe and his right hand man, Brian, journey to the junkyard only to discover a sun-damaged and poorly taken care of shark prominently on display in the desert sun. Joe enlightens the owner of the junkyard by informing him that the shark could very well fetch a six-digit price at auction, but if the shark does not find shelter from the sun it will soon be worth nothing. The owner winces at the thought of the shark not being in his yard.

An avid collector of Lost in Space memorabilia has traveled to Profiles in History from the East Coast with hopes of adding to his collection. Joe meets with him and showcases a handful of items. A thoroughly impressed collector leaves the showroom but was it enough to entice the collector into attending the upcoming auction?

In Chicago, Joe investigates the claim of a young man who is alleged to have the screen-used carpet bag from the 1960s Disney classic, Mary Poppins. The bag has been in his family his whole life and was purportedly won in a promotional raffle during the film’s release nearly fifty years ago. Joe rescues the bag from a dark, dank basement with the hopes that it may indeed be real.

Wednesday, October 27 at 10:30 p.m. ET/PT

At the Profiles in History archives, Joe Maddalena’s team Brian Chanes and Jon Mankuta search for an unknown treasure that might be stored right under their own noses. They locate a box of costumes that is said to possess a priceless piece of wardrobe. After scouring the archives, the pair turn up what may be an original costume worn by Bella Lugosi in his second film, White Zombie. If the coat can be authenticated it will easily fetch upwards of six digits.

Joe travels to the Midwest to personally visit the owner of the legendary Wicked Witch of the West’s hat from The Wizard of Oz. But before he can walk away with the treasured item he must convince the owner to let go of her 21-year love affair with the hat.

The pressure is on for Special Events Coordinator Tracey McHall to deliver props from the personal collection of a star of 60’s television. She arranges a meeting for Joe with Dawn Wells, better known as Mary Anne from Gilligan’s Island, who shares her collection of iconic wardrobe and prop items from the series.

Later at the Sony Pictures movie lot in Los Angeles, Joe gets a one-of-a-kind tour through their prestigious archives. Like a kid in a candy store, Joe peruses props from some of the most recognizable movies and television shows of all time. The head archivist rarely parts with the lot’s property, but still toys with Joe by dangling a multitude of props in front of him. Joe makes his best case for a not so small piece of film history.

Wednesday, November 3 at 10 p.m. ET/PT

Joe Maddalena rallies his troops as they prepare to descend on Comic Con, an annual fan convention held in San Diego.

At Comic Con, the hunt is on and after a day of rubbing elbows with celebrities, Joe meets Erin Grey better known as Col. Wilma Deering from the sci-fi classic, Buck Rogers. The team also discovers an original Fantastic Four comic book. To substantiate its authenticity, they turn to the comic’s infamous creator, Stan Lee.

Later, with the remake of The Green Hornet on the horizon, Joe travels to Chicago to meet with a well-known collector of Bruce Lee memorabilia. Once the movie is released any memorabilia from the franchise will skyrocket. Will Joe’s timing be impeccable?

After two items drop out at the last minute, Joe leaps into action to save his upcoming auction. In Santa Monica, CA, he sees a collection that’s out of this world but is brought back to Earth when he learns he can only choose one item.

Wednesday, November 3 at 10:30 p.m. ET/PT

Joe Maddalena travels to New York City to meet with the owners of the world’s most valuable movie poster from the 1931 movie, Frankenstein. Believed to have disappeared forever, this poster has recently surfaced and is worth millions. Could this be Joe’s biggest auction yet?

Meanwhile back in Los Angeles, Special Events Coordinator Tracey McHall is tasked to authenticate an item from the Syfy series, Stargate SG-1. Christopher Judge, Teal'c from the series, visits Profiles in History to lend a hand.

Later, a collection of original set photography from the 1933 classic King Kong has emerged and the daughter of the photographer turns to Profiles in History to help auction her father’s legacy. If Joe can verify an original screen-used prop’s authenticity and piece together a King Kong collection for his upcoming auction, he will attract some of the film’s elite enthusiasts.

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