By John Keegan and Henry Tran
I will admit that "666 Park Avenue" is in the correct timeslot for what the show is. This is not a show that is going to require a ton of thinking or investment in a big mythology. So I think it's the perfect show to end the television week. Beyond that, it has a great hook for genre fans in veteran actor Terry O'Quinn, and that aspect compensates for the somewhat weak premise.
It may come as no surprise to hear this, but storytelling is an art of deception. The aim of good storytelling is to sell the viewer on the believable nature of unfolding events, and also to ensnare the viewer on an emotional and intellectual level. Of course, behind the scenes, stories are planned. The extent of that planning varies, depending on the storyteller. But generally speaking, the better the planning, the better the story. But this is also where you run the risk of problems.