SYFY'S HAVEN SERIES WILL LAUNCH UNPRECEDENTED FULLY INTEGRATED TWITTER STORY LINE BEGINNING FRIDAY, AUGUST 12
NEW YORK – August 10, 2011 – Syfy's popular series Haven will become the first television series to create a storyline that flows between the show itself and the micro-blogging service Twitter when it launches a special seven-episode arc beginning Friday, August 12, at 10PM (ET/PT).
"The Haven writers and producers have done an amazing job of crafting a story line that seamlessly moves between the TV show and Twitter," said Craig Engler, General Manager and Senior Vice President, Syfy Digital. "Although there have been simple integrations before, no one has fully and organically integrated Twitter into the fabric of the show in the way Haven is doing. If you watch Haven and use Twitter, you're in for a real treat."
In the story, Vince (Richard Donat) and Dave (John Dunsworth), who run the newspaper in Haven, join Twitter as newcomers to the medium. Viewers who follow their characters (@VinceHaven, @DaveHaven) will see them interact with a mysterious Twitter user (@ColdInHaven) who knows more about Haven – and Vince and Dave – than anyone should.